We Took CleverPro Back to Where It All Started 🇯🇵

Last week, the CleverPro team traveled to Tokyo for SPORTEC 2026, Japan's largest exhibition dedicated to fitness, sports performance, health, and wellness.

For us, this wasn't simply another trade show. It was an opportunity to bring CleverPro back to where the brand was born, reconnect with our roots alongside our parent company, NatureLab, and introduce the next generation of products to a global audience.

Over the course of the event, we met with athletes, distributors, retailers, gym owners, healthcare professionals, and business partners from around the world. The energy throughout the exhibition confirmed what we've believed from the beginning: consumers are looking for supplements that prioritize ingredient quality, transparent formulations, and real science over marketing hype.

Introducing What's Next

SPORTEC marked the debut of several new additions to the CleverPro lineup, each designed to support a different stage of the performance journey.

NiHPro Maximus challenges the traditional approach to protein powders. Rather than focusing only on protein quantity, the formula is built around maximizing absorption and utilization with hydrolyzed whey isolate, Creatine, Glutamine, MCTs, and AstraGin®. Both Chocolate and Cookies & Cream received outstanding feedback from visitors throughout the event.

Kinetic Boost is our premium pre-workout formulated to deliver energy, focus, endurance, and strength before training. Featuring PeakO2®, Nitrosigine®, Beta-Alanine, Betaine, L-Theanine, Vitamin C, and caffeine, it quickly became one of the most talked-about products at the booth. Guava Voltage and Mojito Voltage generated especially strong interest from distributors looking for something different.

Muscle Mend rounded out the new product introductions by focusing on recovery. Combining BCAAs, Glutamine, and BioSil®, the formula supports muscle repair, joint health, collagen production, and post-workout recovery. Attendees responded enthusiastically to both Lychee Wave and Peach Wave, reinforcing the growing demand for premium recovery products.

Proven Products Continue to Gain Momentum

Alongside our newest innovations, we also showcased some of the products that continue driving the CleverPro brand forward.

Visitors learned more about Carbivore, our advanced glucose disposal formula featuring Chromax®, InnoSlim®, GlucoVantage®, Green Tea Extract, and Cinnamon, as well as Heatwave, our premium thermogenic powered by RIPFACTOR®, Paradoxine®, Capsimax®, Green Tea Extract, Theobromine, and Caffeine Anhydrous.

Together, these products reflect our commitment to supporting every phase of an athlete's journey, from performance and recovery to metabolic health.

The Conversations Matter Most

One of the busiest areas of our booth was the live sampling station, where visitors had the opportunity to experience the products while speaking directly with our team.

Rather than simply discussing flavors, many conversations focused on ingredient selection, formulation philosophy, clinical research, and what differentiates CleverPro from conventional sports nutrition brands. Those conversations are exactly why we attend events like SPORTEC. They provide valuable feedback, strengthen relationships, and help shape the future of our product development.

Building for What's Next

Trade shows are ultimately about people. They create opportunities to strengthen existing partnerships, establish new distribution relationships, and better understand the needs of athletes and consumers across international markets.

Returning to Japan reminded us where CleverPro began, but it also reinforced how much opportunity lies ahead. As we continue expanding globally, we're committed to developing premium supplements that combine thoughtful formulation, trusted ingredients, and uncompromising quality.

Thank you to everyone who visited the CleverPro booth, sampled our products, and shared your ideas with our team. We're excited about what's next and look forward to seeing you at the next event.

Fuel Better. Perform Better.